JMField Premium-Intent KW Research v3

2026-05-15 14:40 UTC · GSC + Google Ads KW Planner · Filtered for premium B2B intent · US + Florida regional · Negative-keyword filter applied.
v3 corrections vs v2: v2 returned broad consumer search terms (e.g. "ray ban brand" 673K/mo) that JMF can't rank for and don't reflect buyer intent. v3 uses Greg's curated premium-intent seed list, filters out negative keywords (cheap, discount, near me, etc.), runs US + Florida geo separately, and cross-references actual GSC rank-for data from jmfield.com. Result: a list of keywords JMF could realistically rank for and that match the B2B premium-gifting buyer.
Top finding from GSC (112 queries past 90 days on jmfield.com): JMF already ranks pos 13–22 for marketing fulfillment, marketing fulfillment services, marketing fulfillment companies with 700+ combined impressions/mo. These are the fastest wins — they have real demand AND JMF is already on page 2–3. Pushing onto page 1 = 5–10× the click yield. The premium-retail-brands page does NOT yet have a GSC ranking baseline; build organic into it over time.
Sections

GSC actuals — JMF rank-for opportunities (past 90d)

Filtered: position 5–30, ≥5 impressions, brand-name queries excluded. 18 opportunities.

QueryImpressionsClicksAvg positionCTR
marketing fulfillment289020.20.0%
marketing fulfillment services197015.50.0%
marketing fulfillment companies112020.50.0%
marketing and fulfillment services107022.60.0%
marketing and fulfillment60026.70.0%
jm marketing40116.92.5%
marketing fulfillment company36016.70.0%
field marketing company35013.30.0%
field marketing companies25013.20.0%
how to stand out at a trade show1909.80.0%
jm promotions15023.90.0%
advertising fulfillment9021.70.0%
affordable marketing agency fort lauderdale9025.20.0%
marketing and fulfilment service9028.00.0%
field marketing kits portal6016.70.0%
fields promotional6021.30.0%
marketing fulfillment new york city6019.30.0%
merchandise fulfillment5013.00.0%

KW Planner — US premium-intent opportunities

Greg's curated seeds + negative-kw filter. Sorted by opportunity score (volume × low-competition weighting). Low-competition + non-zero volume = best rank-for targets.

KeywordAvg/moCompOpp scoreLow CPCHigh CPC
luxury corporate gifts720MEDIUM220$3.00$11.28
promotional premiums70LOW67$3.07$11.02
premium promotionals70LOW67$3.07$11.02
ariel premium promotional products40LOW37$0.00$0.00
monogrammed north face jacket30LOW22$0.00$0.00
luxury corporate hampers10LOW10$0.00$0.00
north face promotional jackets10LOW10$0.00$0.00
high end corporate holiday gifts10LOW10$0.00$0.00
yeti insulated cup personalized10LOW10$0.00$0.00
design your own coffee thermos10LOW10$0.00$0.00
insulated photo travel mug10LOW10$0.00$0.00
name brand inc clothing10LOW10$0.00$0.00
premium promotions inc10LOW10$0.00$0.00
premium branded merchandise10LOW9$7.21$16.18
ariel premium promotional10LOW8$4.42$23.51
premium promotional gifts10LOW8$0.00$0.00
shirt branded company name10LOW8$0.00$0.00
custom north face denali jacket10LOW8$0.00$0.00
personalized photo insulated tumbler10LOW8$0.00$0.00
luxury corporate gift baskets20MEDIUM7$1.74$9.02
luxury promotional gifts20MEDIUM5$1.12$6.94
executive promotional items50HIGH5$3.25$21.04
executive promotional products50HIGH5$3.25$21.04
executive promo items50HIGH5$3.25$21.04
high end executive gifts110HIGH4$2.78$8.64
north face fleece custom logo10MEDIUM4$0.00$0.00
expensive employee gifts10MEDIUM4$0.00$0.00
best high end corporate gifts10MEDIUM4$3.74$12.03
polo shirts with company name10MEDIUM4$0.00$0.00
corporate executive gift ideas110HIGH3$2.29$9.74
luxury corporate branded gifts10MEDIUM3$1.60$5.81
high end corporate christmas gifts10UNKNOWN3$0.00$0.00
personalised insulated coffee cup10UNKNOWN3$0.00$0.00
personalised thermos cup10UNKNOWN3$0.00$0.00
custom fleece vests patagonia10UNKNOWN3$0.00$0.00
premium promotional pens10UNKNOWN3$0.00$0.00
photo insulated coffee mug10UNKNOWN3$0.00$0.00
high end marketing gifts10UNKNOWN3$0.00$0.00
personalised insulated coffee mug10UNKNOWN3$0.00$0.00
branded jacket company name10UNKNOWN3$0.00$0.00

KW Planner — Florida regional

Same seeds, Florida geo target. Smaller volumes (state-only) but tighter intent — Fort Lauderdale + Miami + Tampa buyers.

KeywordFL Avg/moCompOpp scoreLow CPCHigh CPC
premium custom t shirts10LOW10$0.00$0.00
best high end corporate gifts10LOW10$0.00$0.00
custom north face logo10LOW10$0.00$0.00
ariel premium promotional products10LOW10$0.00$0.00
business shirts with logo and name10LOW10$0.00$0.00
north face custom logo jacket10MEDIUM3$0.00$0.00
luxury branded pens10MEDIUM3$0.00$0.00
premium promotional products10UNKNOWN3$0.00$0.00
high end corporate gifts10UNKNOWN3$0.00$0.00
executive promotional items10UNKNOWN3$0.00$0.00
premium custom apparel10UNKNOWN3$0.00$0.00
custom patagonia vests10UNKNOWN3$0.00$0.00
unique high end corporate gifts10UNKNOWN3$0.00$0.00
high end executive gifts10UNKNOWN3$0.00$0.00
luxury corporate gifts with logo10UNKNOWN3$0.00$0.00
high end client gifts10UNKNOWN3$0.00$0.00
luxury corporate gift baskets10UNKNOWN3$0.00$0.00
luxury corporate gifting companies10UNKNOWN3$0.00$0.00
custom coffee thermos10UNKNOWN3$0.00$0.00
high end gift baskets for clients10UNKNOWN3$0.00$0.00
luxury branded gifts10UNKNOWN3$0.00$0.00
high end branded gifts10UNKNOWN3$0.00$0.00
north face jacket with company logo10UNKNOWN3$0.00$0.00
expensive corporate gifts10UNKNOWN3$0.00$0.00
insulated cups with logo10UNKNOWN3$0.00$0.00
premium custom hoodies10UNKNOWN3$0.00$0.00
personalized coffee thermos10UNKNOWN3$0.00$0.00
executive branded gifts10UNKNOWN3$0.00$0.00
custom embroidered north face jackets10UNKNOWN3$0.00$0.00
patagonia vest with logo10UNKNOWN3$0.00$0.00
high end promotional gifts10UNKNOWN3$0.00$0.00
high end employee gifts10UNKNOWN3$0.00$0.00
custom travel coffee cups10UNKNOWN3$0.00$0.00
high end corporate gift ideas10UNKNOWN3$0.00$0.00
personalized thermal mugs10UNKNOWN3$0.00$0.00
custom thermal mugs10UNKNOWN3$0.00$0.00
custom north face fleece10UNKNOWN3$0.00$0.00
personalized insulated coffee tumbler10UNKNOWN3$0.00$0.00
luxury branded corporate gifts10UNKNOWN3$0.00$0.00
personalized insulated cups with lids10UNKNOWN3$0.00$0.00

Recommended target keywords + page actions

1. Defend + grow what JMF already ranks for

Optimize existing pages (homepage, /fulfillment/, /printing/) for these GSC-proven head terms:

2. LOW-competition premium-intent targets (US national) — fastest to rank

These are the page-1 candidates. Build new content / sections / FAQs around these phrases on /premium-retail-brands/ and /promotional-products/* subpages.

3. MEDIUM-competition targets — secondary headline terms

5. Negative keywords (paid ads)

Per Greg — if running Google Ads, add these as negatives to keep budget on B2B premium buyers:

1 single, amazon, cheap, cheap plastic, costco, discount, diy, dollar store, dollar tree, ebay, fake, inexpensive, knockoff, near me, no minimum, novelties, novelty, replica, second hand, shop online, single piece, store, target, trinkets, used, walmart, where to buy

Raw data